Getting Started on Etsy, and Sorting Through LINK OVERLOAD
I'm helping a new client open a storefront on Etsy (more to come as Dave Horne Designs becomes available for sale!), and I offered to read through some of the Seller's Handbook and summarize the details.
One of the serious barriers to entry -- even for such an easy platform to join as Etsy -- is figuring out how to do it from the massive slew of articles compiled in the Seller's Handbook.
If you're interested in reading my full notes from my reading, I am happy to share my roughly-formatted but informative 5 page document summarizing the best places to find information relevant to getting your Etsy storefront from idea to reality.
From my infographic above, here are the links I found most essential:
Seller Handbook Links:
1. Head to the main seller handbook page: http://etsy.me/2iYaYEG
2. Find legal advice here: http://etsy.me/2jeNtYT
3. Price your items to sell (and to make money!): http://etsy.me/2iAZKb8
4. Major mistakes that you can avoid: http://etsy.me/2jzvzj1
5. Do you also sell in person? Check out the Etsy card reader: http://etsy.me/2iYjxzh
Branding on Etsy:
- Find some general branding advice here: http://etsy.me/2jziBlo
- Email newsletters are a good way to give insider info.
- Social media amplifies the effects of your Etsy store branding.
- Use Instagram to show behind-the-scenes and lifestyle stuff around your brand.
- Interact with people! Comment, like, engage, reply.
SEO Crashcourse:
- Get found: http://etsy.me/2iB3I3O
- Keywords are important!
- Don't waste keywords on "handmade" or "vintage."
Want more good advice (without reading it all yourself)?
Email me at madisonandvineconsulting@gmail.com to receive your free copy of my roughly-formatted-but-informative summary of important articles from the Seller's Handbook at Etsy.
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