Majestic Use of Music Makes for Cheese Miracles

You don't often see ads that focus almost exclusively on the product, and especially not when it is a fairly basic food like a dairy product.  For the most part, you can only sell milk by talking about every other food beside milk (that is, "Got Milk?").

I am always impressed when an unglamorous product can be sold with superior bad-assery, and the music in this pair of ads impresses the pants off me.  I love this yogurt, and this cheese, and I feel like maybe I should take a hipster-y vacation to Portland to go to the Tillamook farm co-ops and see if they all have beards (because I bet they do.).