A Cup of Johann
For a school project, I have been researching Starbucks like an absolute fiend. I am an avid Starbucks fan, and I love Starbucks very much, and I may or may not be experiencing withdrawals right now because I haven't had a cup since my iced white chocolate mocha this afternoon.
In the meantime, I've of course had to research the competitors, which reminded me of this very clever and cute Cup of Johann commercial from Gevalia, the Scandinavian coffee company. I thought it was a particularly ingenious way to introduce a new brand into a saturated home coffee market, while also differentiating themselves. With one European blonde man, Gevalia entered the US market.
In the meantime, I've of course had to research the competitors, which reminded me of this very clever and cute Cup of Johann commercial from Gevalia, the Scandinavian coffee company. I thought it was a particularly ingenious way to introduce a new brand into a saturated home coffee market, while also differentiating themselves. With one European blonde man, Gevalia entered the US market.
Love it.
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