Knowing Your Value
I recently had two experiences that, for me, exemplified the two situations in which knowing your value as a professional can save you a lot of time, effort, and even heartache. The first situation is very much positive: I recently pitched for a potential new client, and it went very well. In our first meeting, I demonstrated that I understood his personality as a service provider, his struggle to communicate that personality across many platforms and channels, and the rate of growth that he could reasonably maintain if we embarked on a social campaign. I walked away from the meeting feeling that I had nailed the pitch, and I followed up the next day with a contract proposal that incorporated the talking points we discussed. It occurred to me that it's about time I get a more iron-clad contract document together for onboarding new clients (something that covers the issues of non-performance, dissatisfaction with the product, and other legal jargon that I haven't yet neede
